Pesky cyberattacks, they impact sales, they run all over a companies brand and test brand loyalty.

For Jaguar Land Rover that means a drop off in used car sales. As consumers shun the brand.

‘The cyberattack on JLR generated a succession of news headlines throughout September with our data showing how it knocked the confidence of used car buyers for both brands’ (Jaguar and Land Rover).

@Thaddeus Dziekanowski Brian D. McCarthy Faisal Khan

Veritas GRC

https://lnkd.in/e43-CDzU

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Pesky cyberattacks, they impact sales, they run all over a companies brand and test brand loyalty.

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