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Your brand is everything. It’s your image, name, reputation and ultimately it drives your cash flow. This study identifies reputation is increasingly omni-driven and most reputational crises are self-inflicted. The report identified that from global executives who reported that their firms experienced a crisis in the past two to three years that impacted their reputations, 76% claimed that the crisis was preventable.
Will 2020 be a year where we realize the impact of cyber on corporate brand and reputation.
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